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Nix the Negativity!
How do you make your clients feel? Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story? Even if your head is spinning from an already-busy workweek, or...
View Article4th Quarter Business Boom: Wrap Up the Year Right!
Now that we’ve entered the 4th quarter, it seems like time keeps ticking away faster and faster. The New Year is just around the corner, and we’re not slowing down any time soon. Well, you know what...
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3 Easy Ways to Track ROI on Print Ads
Despite the massive shift over the last decade in the way our culture consumes content, advertising in print is still just as relevant as doing so online. Any comprehensive, effective marketing plan...
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Value Your Brand: How to Decommodify Your Business
Remember the good old days when things like Burger King’s Whoppers and bottles of Coca Cola were a special treat? I remember being as excited for the 4th of July fireworks as I was for Santa’s arrival...
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The Branding Scoop on LinkedIn Company Pages
What’s one of the best places to showcase your brand, build audience trust and encourage positive interactions, making the conversion from potential customer to client? LinkedIn, of course! LinkedIn...
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Happy New Year—Now What? SMART Brand Goals
2014 is YOUR year! This is the year you’re going to ramp up your brand and your business and really show the world your stuff. You’ve probably received a bunch of email offers for New Year business...
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Why You NEED a Business Plan for Your Brand—and Where to Start
It’s pretty much common knowledge these days: having a business plan for your brand will help you not only set goals, but it’ll also help you reach your goals successfully. In fact, the MOST...
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Value Your Brand? Educate Your Audience
The world is always changing, and nowadays it’s changing faster than ever. The good news is, since the advent of a more accessible Internet, today’s educated and curious consumers are regularly...
View ArticleFast-Growing Franchises: Why Consistency is SO Influential
Here at The Branding Spot blog, we like to talk about consistent branding. What is a consistent brand? A consistent brand presence means that your logo, your brand colors, and the look and feel of your...
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Get Creative NOW! 8 Great Tips to Get Your Brain in Gear
Whether you’re busy running your business, bumping up your brand reach or trying to come up with creative content marketing ideas, like many creative types, you occasionally hit the wall. Uh oh. It’s...
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